We take ideas from 0 to 1

Working Title Labs is a startup studio headquartered in Louisville, KY. We combine creativity, innovation, and execution to help startups get off the ground and into the world. We tackle multiple projects at once in an environment of parallel entrepreneurship.

Our Projects

We have a diverse portfolio of projects and investments, all under one operating vehicle. We plan to build several $40M+ companies for exit, with a few failures & maybe a unicorn along the way. Lab #1 will focus on launching 4-6 viable businesses over the next three years.

Stuff By Text

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Stuff By Text is a marketplace that matches vendors to consumers via text messaging. We use the simplicity and ease of texting to create personalized experiences in a unique new shopping experience.

Cartoonize My Pet

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Cartoonize My Pet is at the intersection of the physical and digital worlds of pet fandom. With the ability to customize their own pets’ avatars from billions of combinations, customers can play games with their pets as characters, engage with our pet community, and buy fun products featuring their pets.

Financial Services

We provide day-to-day account administration, monthly reconciliation, and contract worker relations. We also offer payroll and/or benefits administration, financial modeling and proformas, and other tax-related or compliance administration items.

Our Team

We apply the talent of our core team, Entrepreneurs In Residence, infrastructure, and funding to great ideas to make magic happen.

Jennifer Williams

CEO (Chief Executive Officer) / Hustler & Tinkerer

Shy Stalling

OPM (Operations Processes Manager) / Commander of Chaos

Matt Eaton

CTO (Chief Technology Officer) / Supreme Technical Chancellor

Get in touch

Have a great idea? Want to work with us to build and launch something amazing? We’d love to hear from you.

1205 E Washington St., Suite 105
Louisville, KY 40206
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